Hina Rathore opened up her first brand store in Karachi. The launch event was held at the store located at Bukhari Commercial in DHA. Models wearing Hina Rathore designs performed a fashion walk at the launch showcasing the amazing designs of Hina Rathore. The event was also attended by people from the blogger and media community. The first collection that was showcased at the event is named ‘Khuld’, which in Arabic means Paradise.
Hina Rathore started her brand back in 2012 where she introduced her designs with stylish cuts in the market. Hina has participated in numerous local and international events and exhibitions. Hina Rathore’s first event was at Ensembles back in the days, and recently she showed her collections in last year’s Eid souk exhibition as well.
At the launch, Hina says, “My brand’s motive is to make today’s women feel strong and confident in their own skin. We focus on enhancing the already beautiful woman of today by styling them with grace. The main focus for Hina Rathore- the brand is to work with stylish cuts and keeping the essence of the fabric alive.”
Hina is confident that the women today have a stronger role and stance in the society today than before, and that should be reflected through their personality. This is what exactly the brand Hina Rathore is about. Hina Rathore plays around with pure Silk, Chiffon and Organza. The dress are intricately designed by skilled karigars which gives each dress the exclusivity in its own.
Hina Rathore is a made to order brand and people can order at the flagship store. The Hair and Makeup of models was done by Neelos Salon and the event and PR was handled by Take-II.